The webMake blog

Getting your business online, in plain English.

Practical guides on websites, bookings and being found — written for owners, not developers.

24 June 20267 min read

How to write website copy that actually books customers

A plain-English guide to writing the words on your website so that more visitors turn into bookings — headlines, the four things every page must answer, calls to action, and the mistakes that quietly cost you customers.

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17 June 20267 min read

The five sections every small-business homepage needs

A homepage that works for a salon, café or studio comes down to five sections, each answering one question your visitor is already asking. Here is what goes in each one, with real examples.

homepagesmall businessgetting started

10 June 20266 min read

Connecting your own domain in about ten minutes

A calm, step-by-step guide to swapping your free webMake address for your own domain — what a domain is, where to buy one, what SSL means, and how to do it all in about ten minutes.

domainsgetting startedSSL

3 June 20265 min read

From no website to live by closing time: one salon's afternoon

A two-chair hair salon had a phone number, a few Instagram posts, and nothing else online. Here's how the owner built a real website in an afternoon, what she put on it, and what changed in the first three weeks.

customer storyhair salongetting started

27 May 20268 min read

Local SEO basics: how customers actually find you on Google

A plain-English guide to getting found by people nearby — page titles, Google Maps, reviews, and the handful of things that genuinely make a difference for a local business.

Local SEOGoogle MapsReviews

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